While traditionally associated with elite status, metal cards have a sizable fanbase. In a recent consumer survey, 83% of consumers expressed the desire to own a metal card, and over half were willing to pay for the privilege: between 57% and 78%, depending on the geography.
Personalization and exclusivity have become major components of consumer preferences. In keeping with these trends, metal cards are now statements of identity, and can surprisingly appeal to many, boosting their value as a status symbol.